Adam Buhler leads Creative Technology for Digitas (part of Publicis Groupe). His role is to explore and deploy emerging technologies for the agency and its clients; painting the future, then making it real.

He is currently driving the largest generative AI project in Publicis, a multi-year, end-to-end AI rewiring of the marketing infrastructure of a Fortune 200 CPG.

In April 2025, Adam was included in the inaugural "AI Trailblazers Power 100" by Adweek.
 
In 2023, in his role as one of the holding company’s top AI SMEs, he led the successful effort to bring Publicis onto the steering committee of the Coalition for Content Provenance and Authenticity (C2PA), an industry-wide consortium creating an open technical standard providing publishers, creators, and consumers the ability to trace the provenance of digital media, a critical need in the age of generative AI.
 
During his 20 years with the Groupe, his remit has covered creative uses of technology for campaigns, marketing, and retail, partner relations with evolving platforms and vendors, and the growth of specialized engineering talent among teams.