Human & Digital (HAND) founder/CEO Will Kreth has been involved in broadband and digital media for more than three decades. Former executive director of the Emmy-award winning Entertainment ID Registry (EIDR.org); and director of metadata governance at Showtime Networks, Kreth is a current contributor member of the Coalition for Content Provenance and Authenticity (C2PA.org), a member of the Media Provenance Working Group at the International Press Telecommunications Council (IPTC.org), a working group co-chair at the music industry’s standards body Digital Data Exchange (DDEX.net). A co-founder of Wired Magazine; and alumni of the Apple Multimedia Lab - Kreth currently lives in Brooklyn, NY.