Extending trust: exploring creator identity assertions in digital content

This breakout session will explore the work of the Creator Assertions Working Group (CAWG), an initiative that builds on the foundation laid by the Coalition for Content Provenance and Authenticity (C2PA). As digital content continues to proliferate, there is a growing need for creators to express their intent and identity in verifiable, structured ways. CAWG is developing additional assertions that help creators—whether individuals or organizations—communicate important contextual and provenance information about their work.

Attendees will gain insights into the CAWG and C2PA data models, learn about the concept of identity claims aggregators, and get a preview of proposals to standardize media industry identifiers. This session will also engage the audience in a collaborative discussion on identifying emerging creator groups and the types of credentials they may require for content authentication.

What we’re covering

• Overview of the C2PA framework and how CAWG builds upon it
• Introduction to the CAWG data model and its goals
• What is an identity claims aggregator and why does it matter?
• Brief preview of the media industry identifier proposal
• Interactive discussion: Who are the next wave of content creators and what credentials will support their authenticity?

Attendees interested in deeper technical and implementation details are encouraged to join Part 2 of the news media breakout sessions from 3:45-5:15, Content Credentials in News Workflows: Complex, Multi-Stage Deployments. This follow-up session will focus on how Content Credentials may be integrated into real-world newsroom environments, highlighting challenges and solutions in multi-stage editorial and production workflows. It’s a valuable opportunity to see how the concepts introduced in this session are being applied at scale.