Maintaining trust, accuracy and efficiency, at scale, with independent, yet interrelated news organizations requires ongoing innovation and agreements. This is the work that the International Press Telecommunications Council undertakes. C2PA was co-founded by news organizations (Project Origin, now the IPTC Media Provenance Committee). In this two-part breakout session, we will share what we have learned about workflows and audience impact. The options for confirming and asserting publisher identity will also be discussed. Feature gaps and the future roadmap will be workshopped.

Part 1

Content Credentials in the newsroom: state of the union and getting started

What we’re covering

• C2PA for news
  • Why the news industry needs C2PA
  • Making the case: BBC Research into Audience attitudes to Content Credentials
  • Project Reynir, bringing C2PA to the Norwegian media ecosystem
• Signing as a new publisher
  • IPTC Media Provenance Committee and Verified News Publishers List
  • Getting a publisher certificate and start signing your content
  • How to join us

Discussion prompts:

• Who are we? Vendors, publishers, content creators / freelancers, news consumers. Who else?
• Who’s asked a vendor for C2PA support? What about publisher certificates?
• How far have people got in their C2PA journeys?

Part 2

Content Credentials in news workflows: complex, multi-stage deployments

What we’re covering

• Known Unknowns - Gaps that are beings addressed.
• Identity Assertions, a possible approach to signed media with Eric Scouten, identity standards architect for the Content Authenticity Initiative at Adobe. Scouten co-chairs the Creator Assertions Working Group, which defines how individuals and organizations can contribute metadata and identity to the C2PA ecosystem.
  • “ACA Inspect” with Verified News Publisher content
• Discussions on metadata and UX
  • UX guidelines for news media
  • Standardized publisher metadata elements including copyright, AI declaration, people, places etc.
  • Redaction and protecting sources
• Discussions on newsroom workflows
  • C2PA touchpoints in newsroom workflows
  • Vendor ecosystem, open source software stack etc
  • CDNs, distribution platforms, transcoding etc

Discussion prompts:

• Who’s asked a vendor for CAWG support? What about publisher certificates?
• Do we need it in all claim generators? Or just at publication / handoff boundaries?