Part 1

What makes Content Credentials durable

Content Credentials combine secure metadata, invisible watermarking, and fingerprinting technology to offer the most comprehensive solution available for expressing content provenance for images, audio, and video. This session aims to raise awareness about what makes Content Credentials durable, and their current capabilities. We’ll explore best practices to implementation, common barriers to adoption, and the key challenges related to interoperability.

What we’re covering

• Raise awareness of durability and current capabilities. Challenges in adopting durable credentials - how the tech works, what is available, best practices, what the barriers to adoption are.
• Challenges of interoperability for durable credentials.
• Attendees: mix of implementers and potential customers.

Part 2

Prototyping C2PA on AWS with Sinclair Broadcasting and CBC/Radio-Canada

This session explores the significance of provenance metadata, the C2PA manifest structure, and practical guidance for broadcasters and content publishers. Despite the availability of open-source tools for creating and verifying C2PA manifests, integrating these tools into workflows has been challenging for many broadcasters. To address this, Sinclair Broadcasting collaborated with Amazon Web Services (AWS) to develop easy-to-deploy C2PA solutions using Docker containers and serverless technologies, accessible via REST APIs. Followed by subsequent work with CBC/Radio-Canada that evolved these tools into a complete end-to-end workflow with a user-friendly interface for C2PA implementation on AWS. These solutions help Sinclair and CBC/Radio-Canada document the use of generative AI, demonstrate asset authenticity, and track rights throughout the digital supply chain. AWS has released this solution as open source, enabling other broadcasters to integrate C2PA into their workflows. Join us to learn practical approaches for integrating these open-source provenance solutions into your own broadcasting workflows.

These solutions help Sinclair and CBC document the use of generative AI, demonstrate asset authenticity, and track rights throughout the digital supply chain. AWS has released this solution as open source, enabling other broadcasters to integrate C2PA into their workflows. Join us to learn practical approaches for integrating these open-source provenance solutions into your own broadcasting workflows.