Part 1

The provenance standardization landscape

This session will offer an overview of the evolving standards work in content provenance, with an analysis of some key related standards such as AI Controls (also known as “opt-out”). It will also explore the work of the World Standards Collaboration on AI Multimedia and Authenticity. Participants will gain insight into how these standards intersect and where the field is headed.

What we’re covering

• Overview of standards work in Content Provenance
• Analysis of some key related standards, such as AI Controls (aka opt-out)
• A look at the work of the World Standards Collaboration on AI Multimedia & Authenticity

Part 2

Conformance

The C2PA Conformance Program is a framework for ensuring that devices and systems implementing C2PA do so correctly and interoperably. It provides a clear, well documented path to inclusion on a Conforming Products List and for certificate provisioning. Join us to understand the value of Conformance and learn how to participate in the program as the C2PA ecosystem enters its next phase of rigor and adoption.

What we’re covering

• Overview of the new C2PA Conformance Program
• Why participate? How to participate?
• Security levels of assurance and cost models
• Where we are now and where this is going