From the creator economy to the meaning economy: co-creating standards for content collaboration in the age of AI

This breakout session aims to bring creators and distributors together in a two-way conversation and sharing of perspectives. Our goal is to co-create guiding principles and best practices for trust, transparency, and equity in content production in the era of AI that individuals can bring back to their own organizations or work processes. A series of presentations by session leads will be followed by group discussions and a readout.

What we’re covering

• In an era of generative AI disruption, how can creators and agency distributors co-design systems that work in the interest of both parties?
• Why and how can creators and agency distributors build authenticity and transparency into their work and build trust with audiences?
• What does an ideal standard look like for creative collaboration between a creator/producer and agency?
• Recommended reading: “Reimagining the artist’s signature so creative people can thrive—even as AI content explodes”